EP 015 – Positioning Your Book To Speak To Your Reader

EP 015 – Positioning Your Book To Speak To Your Reader

On the 15th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re talking about the topic no one ever delves into–how to position your book so your message will resonate inside the reader’s head and they will connect even more deeply to you.

In life, in writing, you have to know where you’re going to get there in one piece. That means knowing why you are sharing what you are and who you are sharing your story with. If you just leap into writing without exploring who your book is meant for, your words won’t find your audience. They will fall flat; they will miss the mark; they will be the equivalent of throwing a bunch of gunk at the wall to see what sticks. You know you don’t want that. That is not a marketing strategy.
Positioning means understanding your audience. In any campaign, there are usually three main slices to your audience’s demo. You will ask yourself the positioning questions that we get into on the show, and a couple of which we share here, but there will still be about three different types of people that you want to direct your message to.
Group a (usually the biggest one) might be single moms between the ages of 24-32 who homeschool their kids, Group B (a smaller segment) would be married moms from 32-40 who homeschool, and Group C (the smallest segment yet), would be single moms in their thirties who send their kids to school. You can see what we’re getting at. Regardless of the segment, you will want your audience to answer four positioning questions. Here are two of them.
You want the rest? Listen to the episode 😉 Happy sneak peeking!
Two Positioning Qs:
1. Who is your book for? (Age, gender, income level, geographic/psychographic data, etc.)
2. Why is your book different? Answer this question using ONE sentence–and no, you can’t use a run-on sentence!
Everything that we talked about today is reader-centric. Between asking these questions and keeping your attention on the reader, your book will not only be more memorable but it will be regarded with warm feelings for years to come.
The next time you’re ready to put words to screen, get in touch with jhilcreative.com. We’re helping authors everywhere get published.
That’s it for this chapter of the podcast! Now, it’s time to Go Book Yourself. Until next time authors, write on!

Support Go Book Yourself by becoming a donor.

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Music Credits:

Happy Excited Intro 04 by TaigaSoundProd

Link: https://filmmusic.io/song/6802-happy-excited-intro-04

Bright Hopes Corporate by MusicLFiles

Link: https://filmmusic.io/song/6352-bright-hopes-corporate

License: http://creativecommons.org/licenses/by/4.0/

EP 014 – What Do I Do To Sell My Book?

EP 014 – What Do I Do To Sell My Book?

On the 14th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re clearing up the confusion on what to do on the book marketing front. Hilary is spilling the tea on what the most effective tactics have been for Bookmark authors.

Just like everything in life, forging a successful book marketing path comes down to knowing what the heck you’re doing–and making sure that you are executing a few selective initiatives well. These are the topics we covered in this week’s podcast:

  1. Social media and other marketing. The biggest mistake you can make is releasing your book to radio silence. It might feel uncomfortable, but this is the time to be a big mouth. This is the time to share your incredible undertaking. Make a plan, like any other campaign, and stick to it!
  2. Podcasting. Get on podcasts and start your own. Period. Talk about your book in the easiest and most economical venue available. Get in on it. 
  3. Listen to the show…hahaha! You knew that was coming! (We have to make you work for it a little bit!)

Today, marketing your book has become almost as important as writing it. When you work with a publisher, it’s absolutely expected that you will have a large part in advertising. And whether you are self-publishing, or publishing through a publisher, commit to rolling out a strategic plan to get people to buy your book. 

That’s it for this chapter of the podcast! Now, it’s time to Go Book Yourself. Until next time authors, write on! 

 

Support Go Book Yourself by becoming a donor.

Subscribe to Go Book Yourself on your favorite podcast platform:

Apple | Spotify | Google Podcasts | Stitcher | PocketCasts | Breaker | RadioPublic

 

 

 

Music Credits:

Happy Excited Intro 04 by TaigaSoundProd

Link: https://filmmusic.io/song/6802-happy-excited-intro-04

Bright Hopes Corporate by MusicLFiles

Link: https://filmmusic.io/song/6352-bright-hopes-corporate

License: http://creativecommons.org/licenses/by/4.0/

EP 013 – Get Disciplined When Writing A Book

EP 013 – Get Disciplined When Writing A Book

On the 13th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re cracking the proverbial whip! Face it, we all need a little whip-cracking in our lives to help us stay on task–especially when it comes to writing a book. And why is that? Because when we look at everything that must be done to get that book to publication, it can be quite overwhelming!

Effective discipline comes down to understanding your personality type. You aren’t going to take the steps you need if you aren’t gelling with the process. So let’s talk about these major personalities and get you going on the right track to clobber that book to-do list in a way that makes the most sense to you. If you are a person who blazes through their duties, you might not dig checking a box. 

Three of the Five Ways to Get to the Same Place: The Finish Line (Hey, we can’t give it all away…yet!)

  1. If you are a blazer/attacker and even a procrastinator… Schedule a chunk of time or getaway to a place that will take you out of your world.
  2. Chip, chip, chiparooooo. Every day schedule a time that is non-negotiable. 
  3. Where can you make time in your day? Yes, you do, too, have time!

The goal is not to make it overwhelming! Make it doable. I’ve helped a ton of authors with their books, and those who finish all have one thing in common. THEY DID IT! Sorry to yell, but that’s worth hollering about!

That’s it for this chapter of the podcast! Now, it’s time to Go Book Yourself. Until next time authors, write on!

 

Support Go Book Yourself by becoming a donor.

Subscribe to Go Book Yourself on your favorite podcast platform:

Apple | Spotify | Google Podcasts | Stitcher | PocketCasts | Breaker | RadioPublic

 

 

 

Music Credits:

Happy Excited Intro 04 by TaigaSoundProd

Link: https://filmmusic.io/song/6802-happy-excited-intro-04

Bright Hopes Corporate by MusicLFiles

Link: https://filmmusic.io/song/6352-bright-hopes-corporate

License: http://creativecommons.org/licenses/by/4.0/

EP 012 – What Does A Book Editor Do?

EP 012 – What Does A Book Editor Do?

On the 12th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, you’ve got the question. We’ve got the answer. What the heck does an editor do anyway?

 

Some writers think editors are writers…

We are and we aren’t. 

Some writers think we only fix punctuation and grammar.

We do and we don’t.

Some writers think we wield the red pen with ferocity…

We…uhhh…well, we kinda do.

But there’s so much more to our jobs. Here are three areas of focus that I identify in this episode. If you want to hear the other seven, tune it! 

  1. We hold no judgment. And aim to coax you to strengthen your work.
  2. We will help you tell a story with proven storytelling tactics.
  3. We encourage you to be reader-centric–meaning, that you need to write for the reader first and yourself, second.

When talking about the roles and responsibilities of an editor, the keyword is “advise.” Of course, we can’t make you do the work. But we can hold space for you while you do it. When appropriate, we can help you finish your train of thought, organize your details so they are the easiest to digest for your reader, and competitively structure your book so it stands up to others in your genre–which we will also help you select.

That’s it for this chapter of the podcast! Now, it’s time to Go Book Yourself. Until next time authors, write on! 

 

Support Go Book Yourself by becoming a donor.

Subscribe to Go Book Yourself on your favorite podcast platform:

Apple | Spotify | Google Podcasts | Stitcher | PocketCasts | Breaker | RadioPublic

 

 

 

Music Credits:

Happy Excited Intro 04 by TaigaSoundProd

Link: https://filmmusic.io/song/6802-happy-excited-intro-04

Bright Hopes Corporate by MusicLFiles

Link: https://filmmusic.io/song/6352-bright-hopes-corporate

License: http://creativecommons.org/licenses/by/4.0/

EP 011 – Writing and Publishing Children’s Books

EP 011 – Writing and Publishing Children’s Books

On the 11th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we are honored to be in the presence of the booger queen and best-selling author, Angela Halgrimson. Nobody Likes a Booger is the winner of the Mom’s Choice Award, the Independent Publisher Book Award, and children everywhere have awarded it their favorite, giggliest, funniest book ever! 

We wholeheartedly concur!

 

If you want to experience the same success with your children’s book, then tune in to learn how to tackle these children’s book writing tasks:

  1. Crafting the story.
  2. The difference between writing a kid’s book and a grownup’s book.
  3. When to engage an illustrator and formatter–and can they be the same people?
  4. The cost to self-publish.
  5. Pitching, yay or nay?

The most memorable message that Angela delivered hands-down is to never give up on your dreams! We wholeheartedly agree. So listen in and then get to work, creating your own unforgettable children’s book. To get in touch with Angela, check her out on IG @ angelahalgrimson_author and angelahalgrimson.com.

To take a page from last week’s podcast (see what we did there?), remember that writing your book begins before you write it. Figure out your story, why it’s salable, and then build the platform to support it. Instead of feeling intimidated by all that needs to be done, take it one step and one page at a time. 

That’s it for this week’s chapter. Now, it’s time to Go Book Yourself. Until next time authors, write on!

Support Go Book Yourself by becoming a donor.

Subscribe to Go Book Yourself on your favorite podcast platform:

Apple | Spotify | Google Podcasts | Stitcher | PocketCasts | Breaker | RadioPublic

 

 

 

Music Credits:

Happy Excited Intro 04 by TaigaSoundProd

Link: https://filmmusic.io/song/6802-happy-excited-intro-04

Bright Hopes Corporate by MusicLFiles

Link: https://filmmusic.io/song/6352-bright-hopes-corporate

License: http://creativecommons.org/licenses/by/4.0/