On the 14th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re clearing up the confusion on what to do on the book marketing front. Hilary is spilling the tea on what the most effective tactics have been for Bookmark authors.
Just like everything in life, forging a successful book marketing path comes down to knowing what the heck you’re doing–and making sure that you are executing a few selective initiatives well. These are the topics we covered in this week’s podcast:
- Social media and other marketing. The biggest mistake you can make is releasing your book to radio silence. It might feel uncomfortable, but this is the time to be a big mouth. This is the time to share your incredible undertaking. Make a plan, like any other campaign, and stick to it!
- Podcasting. Get on podcasts and start your own. Period. Talk about your book in the easiest and most economical venue available. Get in on it.
- Listen to the show…hahaha! You knew that was coming! (We have to make you work for it a little bit!)
Today, marketing your book has become almost as important as writing it. When you work with a publisher, it’s absolutely expected that you will have a large part in advertising. And whether you are self-publishing, or publishing through a publisher, commit to rolling out a strategic plan to get people to buy your book.
That’s it for this chapter of the podcast! Now, it’s time to Go Book Yourself. Until next time authors, write on!
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